White Ribbon AllianceKenya
White Ribbon Alliance Kenya

Igniting Change for African Mothers and Newborns.

For the past five years, we have listened to 3.5 million underserved women and girls and are turning their voices into action to tackle preventable maternal and newborn deaths.

Discover our story
WRA Kenya in community: women and girls leading change.

Slide 1 of 6: WRA Kenya in community: women and girls leading change.

Women & girls heard

3.5M+

Across underserved communities

“When women speak, decision-makers must listen and respond.”

Angela Nguku, Founder & Executive Director of White Ribbon Alliance Kenya

Angela Nguku

Founder & Executive Director

Our Story

A torch in one hand, hope in the other.

“I saw women suffering through pain that could be prevented. I knew better was possible, but better was not coming. I saw midwives leave a system that was not responsive to their needs or those of their clients.”

~ Angela Nguku, Founder & Executive Director

Read the full story

Our Approach

Ask · Listen · Act - our power approach.

A simple, radical model that puts women and girls at the centre of every decision.

01

Ask

We begin by asking women and girls what they truly need. Their voices guide every decision we make, ensuring our work reflects their lived realities and aspirations.

02

Listen

Listening deeply and without judgment, we create safe spaces where women share their stories, challenges, and dreams. These conversations become the foundation for meaningful change.

03

Act

We transform what we hear into action - advocating for policy changes, developing programmes, and mobilising communities. When women speak, we ensure decision-makers listen and respond.

Our Framework

The 4Ps that anchor everything we do.

Our 4Ps framework holds us accountable to the people we serve and translates what women want into systems that actually deliver - across people, place, practice and policy.

Explore the framework
P

People

Women, girls, families, midwives and communities - the real experts on the care they need.

P

Practice

How frontline providers and facilities actually deliver respectful, quality care every day.

P

Programming

Programmes designed with women — not for them — that respond to lived realities.

P

Policy

National guidelines, county budgets and accountability mechanisms that translate demand into delivery.

Our Campaigns

What Women Want - real voices, real demands, real change.

Our campaigns are born from the conversations we have with women across Kenya - transforming their hopes into movements that reshape policies and save lives.

Quality Care

What Women Want for Quality Reproductive, Maternal & Newborn Health

Surfacing women's top demands for care that is safe, dignified and accessible.

Read more
Respectful Care

Respectful Maternity Care

Every woman deserves to be treated with compassion and dignity during childbirth.

Read more
Midwives

Midwives' Voices, Midwives' Demands

Centering the lived realities and demands of midwives at the heart of the system.

Read more
Economic

What Women Want for Economic Empowerment

Listening to women's demands for income, education and economic independence.

Read more
4Cs

Lived Effects of Climate Change, Conflict, COVID & Cost of Living

Documenting how compounding crises shape women's health and resilience.

Read more
Self-Care

What Women Want for Health, Wellbeing & Self-Care

Reclaiming agency over our bodies, our wellbeing and our future.

Read more

Impact

Our impact through the Women and Girls Action Network for Change.

A growing network of women, girls, men, midwives and allies turning lived experience into policy, practice and culture change.

Collins Masika - A young man championing maternal health in his community
Story

Collins Masika - A young man championing maternal health in his community

Coastal Kenya

Read story
Makueni County - Where listening transformed maternity care
Feature

Makueni County - Where listening transformed maternity care

Makueni

Read story
Kevin Esanjilo - From listener to leader
Story

Kevin Esanjilo - From listener to leader

Western Kenya

Read story

Policy Wins

Policy wins that matter.

From national guidelines to county budget lines - citizen-led advocacy is shifting what gets funded, measured and delivered.

See policy impact
  • Contributed to national guidelines on Respectful Maternity Care

  • Influenced county-level health budgets to prioritise maternal health

  • Advocated for midwife retention and improved working conditions

  • Shaped reproductive health policies that centre women's choices

Our Stories

The experts of their own lives are the women we serve.

At WRA Kenya, we don't just hold meetings in boardrooms - we meet people where they are: in clinics, at marketplaces, by water points and during community gatherings. This is our Ask · Listen · Act power approach in action.

The Forgotten Woman: Life Beyond Reproductive Age
Voices

The Forgotten Woman: Life Beyond Reproductive Age

May 2026
Impact of the HCW Strike, Kiambu County
Field Note

Impact of the HCW Strike, Kiambu County

Apr 2026
How many more mothers and newborns must we lose before we act?
Op-Ed

How many more mothers and newborns must we lose before we act?

Mar 2026
Advancing Collective Action for Mothers and Newborns: WRA Kenya at the Abuja MNCH Think Tank
Convening

Advancing Collective Action for Mothers and Newborns: WRA Kenya at the Abuja MNCH Think Tank

Feb 2026
Making Change as Listeners, Not Experts at OC2025, Portugal
Global

Making Change as Listeners, Not Experts at OC2025, Portugal

Jan 2026
Telling the Story. Calling for Change
Campaign

Telling the Story. Calling for Change

Dec 2025
Kisumu County Midwives Commit to Respectful Maternity Care: A Landmark in Kenya's Maternal Health
Win

Kisumu County Midwives Commit to Respectful Maternity Care: A Landmark in Kenya's Maternal Health

Nov 2025
In the Heart of Dadaab: Women's Voices Rising Amidst Adversity for Better Health and Wellbeing
Feature

In the Heart of Dadaab: Women's Voices Rising Amidst Adversity for Better Health and Wellbeing

Oct 2025
From Struggle to Strength: A Journey of Hope for Kenyan Mothers and Newborns
Story

From Struggle to Strength: A Journey of Hope for Kenyan Mothers and Newborns

Sep 2025

Our Network

Partners and coalitions powering this work.

We move alongside coalitions, county governments, community organisations and global allies who share our conviction that women and girls must lead.

Reproductive Health Supplies Coalition
SDGs Kenya Forum
Street Business School
The Rain Workers
Member network

Partner with us to ignite change.

Volunteer, consult, donate, or join the action network. Every action helps a mother survive, a girl decide and a community thrive.