Campaign
What Women Want for Respectful Maternity Care.
Through surveys and listening sessions, thousands of women have told us the same thing: respect, kindness and safety are what they value most in childbirth.
Every woman deserves to be treated with compassion and dignity during childbirth. This campaign challenges disrespectful practices in healthcare facilities and promotes mother-centred care that honours women's choices and experiences.
Dignity by default
Respect, choice and kindness must be the standard - not an exception - in every maternity ward.
Frontline partnership
We co-design solutions with midwives, health workers and policymakers so respectful care becomes everyday practice.
Accountability
We track commitments at facility, county and national level so changes show up where it matters: in mothers' experiences.